Business Data Analytics Fundamentals Course in Doha, Qatar

The Business Data Analytics Fundamentals course in Doha, Qatar introduces the complete analytics workflow for professionals who work with data but have no formal training in analysis. Participants learn how to frame a business question, recognize data types, prepare and clean datasets, calculate descriptive statistics and choose charts that reveal patterns honestly. Microsoft Excel and Power BI are used as tools, with the emphasis on analytical thinking rather than any single product.

Learning is hands-on, using realistic sales, operations and HR datasets. Learners work through each stage of an analysis, compare results with colleagues and finish by presenting a short data story with a clear recommendation. The course provides a broad base; those who later want deeper dashboard skills can continue with a dedicated Power BI course. It can also be run as an in-house program using anonymized data from your own organization.

By the end of this course, participants will be able to:

• Frame business questions that data analysis can answer

• Distinguish data types and structure data for analysis

• Clean and prepare datasets by handling duplicates, errors and missing values

• Calculate and interpret descriptive statistics such as mean, median and spread

• Build clear charts and simple dashboards in Microsoft Excel and Power BI

• Present findings as a concise data story with recommendations

This foundation course is for professionals who regularly handle business data and want a structured way to analyze and present it.

• Junior and aspiring data or business analysts

• Finance, sales and marketing officers who prepare reports

• Operations and supply chain coordinators

• HR professionals working with workforce data

• Managers who review reports and want to ask better questions

Module 1: The Analytics Process

• Descriptive, diagnostic, predictive and prescriptive analytics

• Turning a business problem into an analytical question

• Data sources, data types and tidy table structure

• Data quality and basic data governance

Module 2: Preparing and Cleaning Data

• Removing duplicates and correcting inconsistent entries

• Handling missing values and outliers

• Using Power Query to import and transform data

• Combining tables with lookups and relationships

Module 3: Descriptive Statistics

• Mean, median, mode and when each is appropriate

• Range, standard deviation and distributions

• Percentages, growth rates and comparisons over time

• Correlation and why it does not prove causation

Module 4: Data Visualization

• Choosing the right chart for the question

• PivotTables and PivotCharts in Microsoft Excel

• Building a simple interactive report in Power BI

• Design principles for clarity and honest scales

Module 5: Storytelling with Data

• Structuring findings around audience and decision

• Highlighting key insights and removing clutter

• Writing clear recommendations and stating limitations

• Presenting results to managers and stakeholders

Organizations in Qatar's energy, banking, logistics, healthcare, retail and public sectors generate growing volumes of operational and customer data. Qatar National Vision 2030 aims for a knowledge-based economy in which decisions rest on evidence, and employers increasingly value staff who can turn raw figures into reliable insight. Foundational analytics skills help professionals produce better reports, question assumptions and support managers with clear, accurate information drawn from the tools they already use.

Join a scheduled class at our training center in Doha or attend live online. For organizations, the course can run as an in-house program at your premises or online, tailored to your sector, examples and schedule.