Courses in strategic marketing, business development, key account and sales team management, e-commerce, social media and customer service excellence.
Sales and marketing courses at Leaders Training Center help teams win and keep business. Topics include strategic marketing planning, business development, key account management, leading sales teams, e-commerce, and social media and copywriting skills.
Customer service courses focus on the experience customers receive at every touchpoint: service standards, handling complaints, building loyalty and measuring satisfaction. They suit frontline staff, supervisors and managers, and can be tailored in-house to your sector and customers.
Showing all 18 courses
Learn to define a clear brand position, apply visual identity basics, strengthen personal and corporate brands, and structure and deliver business presentations and pitches that persuade.
Learn to build a CRM strategy, manage a sales pipeline, keep customer data clean, segment customers and report results using CRM platforms such as Salesforce, HubSpot, Dynamics 365 or Zoho CRM.
Learn to select, analyze and grow your most important customer accounts through structured account plans, multi-level relationships and value-based selling that builds long-term partnerships.
Learn to recruit, coach, motivate and manage a sales team, set targets and territories, run pipeline reviews and use sales metrics to lift team performance consistently.
Learn to prepare for sales negotiations, know your BATNA, trade concessions wisely, hold firm in pricing conversations and close deals in ways that protect margins and long-term customer relationships.
Learn to run a structured sales process, uncover customer needs with effective questioning such as SPIN, present clear value propositions, handle objections and follow up to win business.
Learn to identify growth opportunities, build a qualified pipeline, develop partnerships and write compelling proposals and tenders that turn business development effort into new revenue.
Learn to analyze markets, choose target segments, define a clear positioning and build a marketing plan with budgets and measures that link marketing activity to business objectives.
Learn to plan a content strategy, write for websites and social media, produce short-form video and visuals with tools such as Canva, manage an editorial calendar and measure what performs.
Learn how to plan, launch and run an online store, covering business models, platforms, payments, fulfilment, conversion optimization and the operational KPIs that make e-commerce profitable.
Learn to choose the right marketing KPIs, analyze funnels, understand attribution basics, track campaigns with UTMs in Google Analytics 4, build dashboards and calculate marketing ROI.
Learn to research keywords, optimize pages and site structure, fix technical SEO issues, improve local visibility with Google Business Profile and measure results in Search Console and GA4.
Learn to manage brand social media accounts and mobile app listings day to day, plan content calendars, engage communities and write persuasive copy for posts, app stores and campaigns.
Learn to handle customer complaints calmly and fairly, listen with empathy, apply structured models such as LAST and LEARN, manage difficult customers and turn service failures into restored loyalty.
Develop the frontline behaviors that make customers feel valued: building rapport, anticipating needs, going beyond expectations and turning complaints into opportunities to win loyalty.
Learn to design and manage customer experience strategically, mapping customer journeys, capturing voice-of-customer insight and using CX metrics such as NPS, CSAT and CES to prioritize improvements.
Learn to define measurable service standards, apply service quality models such as SERVQUAL, measure customer satisfaction and use complaint data to drive continuous service improvement.
Learn how to build a service culture across an organization, serving internal and external customers consistently, so every department, not only the front line, contributes to excellent service.
An advisor will help you choose the right qualification, batch timing and study route.
