Learn how to plan, launch and run an online store, covering business models, platforms, payments, fulfilment, conversion optimization and the operational KPIs that make e-commerce profitable.
E-Commerce covers the business and operational side of selling online. Participants learn about e-commerce business models such as B2C, B2B, direct-to-consumer and marketplaces, and how to choose between building a store on a platform such as Shopify or WooCommerce and selling through established marketplaces. The course explains product catalog management, online store design and user experience, payment gateways and checkout, delivery and returns, customer service, data protection and consumer trust, together with the key metrics used to manage an online business profitably.
Rather than teaching marketing campaign tactics in depth, the course concentrates on building and operating an online store that converts visitors into customers and fulfils orders reliably. Participants analyze existing stores, map an order-to-delivery process and build an e-commerce plan for a product or business. The course suits entrepreneurs and corporate teams alike, and is available in Doha, live online, or as an in-house program for organizations launching or expanding online sales.
By the end of this course, participants will be able to:
Compare e-commerce business models and marketplace versus own-store approaches
Select an e-commerce platform suited to business needs and budget
Structure product catalogs and store navigation for usability and search
Design checkout and payment processes that build trust and reduce abandonment
Plan fulfilment, delivery, returns and online customer service operations
Track e-commerce KPIs including conversion rate, average order value and customer lifetime value
Prepare an e-commerce launch or growth plan
This course is for people planning, launching or managing online sales.
Entrepreneurs and small business owners
Retail and brand managers expanding online
E-commerce and online store coordinators
Operations and logistics staff supporting online orders
Product and category managers
B2C, B2B, D2C, subscription and marketplace models
Own online store versus third-party marketplaces
Omnichannel retail and integrating physical stores
Building an e-commerce business case
Comparing platforms such as Shopify, WooCommerce and Magento
Store structure, navigation and mobile-first design
Product pages, images, descriptions and catalog management
Search engine basics for product and category pages
Payment gateways, cards, wallets and cash on delivery
Reducing cart abandonment in the checkout
Security, SSL and fraud prevention basics
Privacy, terms, returns policies and consumer trust signals
Inventory management and order processing
Delivery options, couriers and last-mile logistics
Managing returns and refunds efficiently
Online customer service channels and reviews
Key metrics: traffic, conversion, AOV, CLV, CAC
Using analytics to diagnose store performance
Conversion rate optimization and A/B testing
Developing an e-commerce launch and growth plan
Online shopping and digital payments have grown steadily in Qatar, with high internet and smartphone use and expanding local delivery services. Retailers, restaurants, SMEs and entrepreneurs increasingly need online channels to reach customers. E-commerce skills help local businesses compete with regional and international sellers and support the digital economy, entrepreneurship and private-sector diversification goals that are central to Qatar National Vision 2030.
Join a scheduled class at our training center in Doha or attend live online. For organizations, the course can run as an in-house program at your premises or online, tailored to your sector, case studies and timetable.
It is a course on planning and operating an online store. It covers business models, platforms and marketplaces, store design, catalog management, checkout and payments, fulfilment and returns, online customer service, and the KPIs used to manage e-commerce profitably.
Entrepreneurs, small business owners, retail and brand managers moving online, e-commerce coordinators, product and category managers, and operations staff who support online order fulfilment, delivery and returns.
No. This course focuses on building and running the online store itself: platforms, payments, operations and conversion. Driving traffic through search, social and paid advertising is covered only briefly, and is the subject of a separate digital marketing course.
Yes. E-Commerce can be delivered at your premises or online, tailored to your sector, your products and current online channels, and your schedule. Contact Leaders Training Center to plan a program for your team.
Tell us a little about yourself and an advisor will contact you about batch timings, fees and eligibility. No obligation.
Sat–Thu: 09:00–22:00Fri: 08:00–22:00
Learn to manage brand social media accounts and mobile app listings day to day, plan content calendars, engage communities and write persuasive copy for posts, app stores and campaigns.
Learn to analyze markets, choose target segments, define a clear positioning and build a marketing plan with budgets and measures that link marketing activity to business objectives.
Learn to identify growth opportunities, build a qualified pipeline, develop partnerships and write compelling proposals and tenders that turn business development effort into new revenue.
Learn to select, analyze and grow your most important customer accounts through structured account plans, multi-level relationships and value-based selling that builds long-term partnerships.
