Public Relations & Corporate Communications
Learn to plan and run public relations and corporate communication programs, manage media relations, protect reputation in a crisis and communicate consistently with internal and external stakeholders.
Strengthen four core professional skills in one integrated program: communicating clearly, planning and prioritizing work, negotiating agreements and presenting ideas persuasively.
Achieving Professional Excellence brings together four capabilities that consistently distinguish effective professionals: communication, planning, negotiation and presentation. Rather than treating them separately, the course shows how they connect in real work. A well-planned project still needs clear communication to stakeholders, agreements negotiated with colleagues or suppliers, and a convincing presentation to secure approval. Participants build a practical toolkit in each area, from structuring messages and setting priorities to preparing negotiation positions and delivering confident presentations.
The course follows an integrated case that runs through each module. Participants plan an initiative, communicate it to stakeholders, negotiate resources and finally present their proposal, receiving feedback at every stage. This approach makes the skills immediately transferable to the workplace. The program suits professionals seeking broad development rather than a single-skill course, and is available in Doha, live online, or as an in-house program for organizations developing high-potential employees.
By the end of this course, participants will be able to:
Communicate clearly and assertively in conversations, meetings and writing
Plan work using goals, priorities, milestones and simple scheduling tools
Manage time effectively by prioritizing tasks and reducing time wasters
Prepare and conduct negotiations using interests and walk-away positions
Design and deliver structured, persuasive presentations
Integrate these skills to plan, gain support for and deliver an initiative
This course is designed for professionals who want to develop a rounded set of core workplace skills.
Mid-level professionals and specialists
Employees in talent or graduate development programs
Newly promoted team leaders and coordinators
Project and administrative coordinators
Professionals preparing for broader responsibilities
Clear and assertive communication principles
Active listening and effective questioning
Adapting style to different stakeholders
Concise written updates and status reports
Setting SMART goals and defining deliverables
Breaking work into tasks, milestones and dependencies
Prioritization using urgency and importance
Simple Gantt charts and progress tracking
Interests, positions and BATNA
Preparing a negotiation plan and concession strategy
Win-win techniques for internal and external negotiations
Short negotiation simulation and debrief
Structuring a presentation around audience and objective
Designing clear, uncluttered slides
Voice, body language and managing nerves
Handling questions and objections
Planning an initiative from objective to schedule
Communicating the plan to key stakeholders
Negotiating resources and support
Presenting the final proposal with peer feedback
As Qatar diversifies its economy and invests in a knowledge-based workforce, organizations increasingly need professionals who can plan work, communicate with stakeholders, negotiate and present proposals with confidence. These broad capabilities are relevant across government, energy, finance, construction and service sectors. Developing them supports the human development pillar of Qatar National Vision 2030 and helps employees progress into roles with greater responsibility and influence.
Join a scheduled class at our training center in Doha or attend live online. For organizations, the course can run as an in-house program at your premises or online, tailored to your sector, case studies and timetable.
It is an integrated program covering four core skills: communication, planning, negotiation and presentation. An ongoing case links the modules, so participants practice planning an initiative, communicating it, negotiating support and presenting a final proposal.
Mid-level professionals, newly promoted team leaders, coordinators, specialists and employees in talent or graduate programs who want broad development across several workplace skills rather than a single topic.
Separate courses go deeper into one topic. This program covers the essentials of each and focuses on how the skills work together in real assignments. It suits people wanting a rounded foundation, who can later deepen specific areas through dedicated courses.
Yes. Achieving Professional Excellence can be delivered at your premises or online, with the integrated case tailored to your sector, your organization's initiatives and your schedule. Contact Leaders Training Center to plan it for your employees.
Tell us a little about yourself and an advisor will contact you about batch timings, fees and eligibility. No obligation.
Sat–Thu: 09:00–22:00Fri: 08:00–22:00
Learn to plan and run public relations and corporate communication programs, manage media relations, protect reputation in a crisis and communicate consistently with internal and external stakeholders.
Learn to express ideas clearly, listen actively and adapt your message to different people, so conversations, emails and meetings at work produce the results you intend.
Build the communication skills a supervisor needs to delegate clearly, coach team members, run productive meetings, address performance issues and manage conflict within the team.
Learn how teams share information, make decisions and resolve disagreements, and apply practical tools to improve collaboration in face-to-face, hybrid and cross-functional teams.