Learn to analyze markets, choose target segments, define a clear positioning and build a marketing plan with budgets and measures that link marketing activity to business objectives.
Strategic Marketing Management focuses on the decisions that sit above day-to-day campaigns: where to compete, whom to serve and how to win. The course covers market and competitor analysis, customer insight, segmentation, targeting and positioning, value propositions, and growth strategies using tools such as PESTLE, SWOT, Porter's Five Forces and the Ansoff matrix. Participants then translate strategy into an integrated marketing mix, covering product, pricing, channels and communication, and learn how to set objectives, budgets and performance measures that connect marketing to financial results.
The course is case-based. Participants analyze regional and international marketing cases and progressively develop a strategic marketing plan for a product, service or business unit of their choice, presenting it for peer and trainer feedback. Digital channels are considered as part of the overall mix rather than in tactical detail. Strategic Marketing Management is delivered in Doha, live online, or as an in-house program for organizations aligning marketing teams around a common planning approach.
By the end of this course, participants will be able to:
Analyze the external environment, market and competitors using strategic tools
Segment markets and select target segments based on attractiveness and fit
Define a differentiated positioning and compelling customer value proposition
Evaluate growth options using the Ansoff matrix and portfolio analysis
Design an integrated marketing mix aligned with strategy
Set marketing objectives, budgets and KPIs linked to business results
Prepare and present a structured strategic marketing plan
This course is for professionals who shape or approve marketing strategy and plans.
Marketing managers and senior marketing executives
Brand and product managers
Business unit and general managers
Business owners and entrepreneurs
Strategy and planning professionals
The role of marketing in corporate strategy
Customer orientation and value creation
The strategic marketing planning process
Linking marketing objectives to business goals
PESTLE analysis of the macro environment
Porter's Five Forces and competitor profiling
Customer research and insight generation
SWOT analysis and identifying strategic issues
Bases for segmenting consumer and business markets
Evaluating and selecting target segments
Positioning statements and perceptual maps
Building a customer value proposition
Ansoff matrix and BCG portfolio analysis
Product, pricing and channel strategy decisions
Integrated marketing communications across traditional and digital channels
Brand strategy and brand equity
Setting marketing budgets and allocating resources
Marketing KPIs, dashboards and return on marketing investment
Organizing marketing teams and agency relationships
Presenting the strategic marketing plan
Qatar's economic diversification is creating more competitive markets in retail, real estate, hospitality, financial services, healthcare and technology, where organizations must clearly differentiate themselves. Sound marketing strategy helps businesses understand customers, compete effectively and grow sustainably. These capabilities support the expanding private sector and economic diversification goals of Qatar National Vision 2030, as well as national companies competing in regional and international markets.
Join a scheduled class at our training center in Doha or attend live online. For organizations, the course can run as an in-house program at your premises or online, tailored to your sector, case studies and timetable.
It is a course on marketing strategy and planning. It covers market and competitor analysis, segmentation, targeting and positioning, growth strategies, the marketing mix, budgets and KPIs. Participants develop a strategic marketing plan for a product, service or business unit.
Marketing managers, brand and product managers, business unit and general managers, strategy professionals, and business owners who set marketing direction or approve marketing plans and budgets.
Digital channels are covered as part of the integrated marketing mix, but the focus is on strategy rather than platform-specific tactics. Professionals who want hands-on skills in search, social and paid digital campaigns may prefer a dedicated digital marketing course.
Yes. Strategic Marketing Management can be delivered at your premises or online, tailored to your sector, markets and products, and your schedule, with the plan exercise based on your own business. Contact Leaders Training Center to plan it.
Tell us a little about yourself and an advisor will contact you about batch timings, fees and eligibility. No obligation.
Sat–Thu: 09:00–22:00Fri: 08:00–22:00
Learn to identify growth opportunities, build a qualified pipeline, develop partnerships and write compelling proposals and tenders that turn business development effort into new revenue.
Learn to select, analyze and grow your most important customer accounts through structured account plans, multi-level relationships and value-based selling that builds long-term partnerships.
Learn to recruit, coach, motivate and manage a sales team, set targets and territories, run pipeline reviews and use sales metrics to lift team performance consistently.
Learn to design and manage customer experience strategically, mapping customer journeys, capturing voice-of-customer insight and using CX metrics such as NPS, CSAT and CES to prioritize improvements.
